The Olsen Twins have been disassociated with the 1990′s sitcom, Full House, and now been

The Olsen Twins

associated with high fashion. In fact, the smartly dressed pair is often seen at red carpet events and sitting front row a la fashion weeks across the globe, but it’s their low end line, Olsenboyle, that recently grabbed my attention. I had heard a little bit about the line and even perused the website, noting the adorable and affordable fashions, but it wasn’t until last week, while stuck on the Westside, did I really get a good look at their killer designs. I had an appointment by the Beach and another one a couple hours later. It didn’t make sense for me to drive an hour in Los Angeles traffic, just to drive back. So, I killed some time at the local shopping mall. Wandering through JCPenney’s, I stumbled upon the Olsenboyle section in the Juniors Department. Their designs are modern and high fashion with an extremely hip edge, yet all of the clothes were…well, JCPenney’s prices.  I don’t think I saw an item above $40. The style can not be summed up. It’s H&M meets TopShop meets Forever 21 plus a little Mary Kate and Ashley. There is a European feel to the line, most likely inspired by those nights watching the catwalks in Milan and Paris. The “You Got It Dude” days are well forgotten, as these two young designers have reinvented

The line has a young and super hip feel.

themselves in a whole new genre. My favorite part about the line is the indie mood. From the creative short films on their website to the hipster models that they employ in their marketing campaigns, there is nothing department store about the line at all. It’s such a brilliant juxtaposition of high end and low end, of art fashion and corporate fashion. You wouldn’t expect to see a line like this next to Charter Club polo shirts and khakis. Although it does go to show that atmosphere can shift prospective. There were a few pieces, mostly floral summer dresses that could swing either way. The department store mood and lighting made the dresses look more Wal-Mart than cat walk, but beyond that, most of the pieces rise above the location and stand alone as being fashion forward. If you’re looking for a unique and very young brand, check out their fall line for some unique pieces. Shopping online is fun and easy, and I can skip the feel of stepping into middle America. (Yuk! I hate department stores, screaming kids and all!) But mainly, the net brings that artistic feel. Spend some time to watch the short films and revel in the Williamsburg feel of it all.

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Check out their Fall line at http://www.Olsenboyle.com!